Groundhog Day – The Musical
Outdoor Campaign // Spec Work

One of 2018's newest musicals is Groundhog Day. Based on the acclaimed movie of the same name, this tale follows obnoxious TV weatherman Phil Connors. After Phil spends the day reporting the events of Groundhog Day in Punxsutawney, Pennsylvania, he wakes up to discover he is stuck in an endless time loop he cannot escape. 

 

MTA Posters

The poster series mixes headlines with a groundhog weatherman made out of tear-away calendar pages.

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Billboards

Billboards for the musical would come with the recommendations from those who matters most, fellow TV meteorologists.

 

Theatre Exterior

No musical campaign is complete without designing the front of house.

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