Male Breast Cancer
Print, Out of Home, Social Media // Spec Work
Male Breast Cancer is a serious issue that many men don't even know about. Rather than introduce the issue to men in a serious manner that might scare them, this campaign utilizes humor to get the information across.

Print
Humorous headlines that convey how easy it is to give a self-exam are paired with flesh-tone backgrounds.

Out of Home
Placed in very public locations like high-traffic beaches, and gyms where men tend to be shirtless.

Social Media
Using Twitter, MaleBreastCancer.org can propose a call to action to men all over the world, and use male comedians and celebrities with large amounts of followers to get even more men to #FeelYourselfUp.