California Academy of Sciences - Skull Diaries
Print, Radio, Merchandising
This campaign for the Academy's well-received Skulls exhibit focuses on the fact that every skull has a story that can be told when looking at it. 

Print Campaign
Gold ADDY winner at 2014 Columbus ADDYs
The print shows one-half actual skull, while the other half is made up of body copy depicting the life story of that animal.

Radio Campaign
The radio to promote the Skulls exhibit consists of animal skulls reflecting back on their lives, revealing characteristics specific to that animal skull.